The “Spectera Exhibit” was created to launch Sennheiser's new and the world's first bi-directional wireless broadband system “Spectera” at the IBC 2024.

Our design centers on the interplay between simplicity and innovation, highlighting how Spectera, drastically reduces system complexity while opening new creative and technical possibilities for audio professionals.

The exhibit features a teaser film on dual screens which explains the hard- and software shown on either side. On the left, a 1:1 scaled persona with a mic and bodypack illustrates the bidirectional bodypack’s ability to handle both in-ear monitoring and microphone signals. On the right, a server rack with a single component emphasizes Spectera’s efficiency by reducing the need for additional hardware.

To finish up the Customer-journey through the HENKEL Global Experience Center, we were asked to concept an interactive exhibit that allows visitors to create their own  customized toilet balls creation to take home. As the balls shouldn´t be touched with hands, a Cobot which is designed to work safely with humas is taking over. On the sides we have embedded Displays with acrylic glass covers which hold 102 colored and assorted balls. The visitors choose four colours on the touchscreen, while the app informs about the infusions and animates the balls with graphics from below. By pressing start, the Robot starts to move and assorts the balls into its bracket. After packaging on the same station, the visitor can take the product home as an individualized give-away.

Tullamore, Irland is the home of Sennheiser´s audiophile headphones production for over 30 years. The new “Audiophile Experience Center” offers visitors an interactive journey through the product range where they can get to know all high-end-headphones.

The guided tour through the plant ends with a pleasurable listening-session in the demo room with the legendary HE 1.

Visionate was involved in the whole process and developed the customer journey concept, several interactive stations such as a social media hotspot as digital guest book and supervised all of the interior design works.

Welcome to the immersive world of Continental AG, where inspiration and innovative solutions combine to create a unique journey. As a premium brand, Continental AG wants to inform, excite and inspire its customers and partners throughout Europe. With the newly designed show trailer, the company is embarking on an extraordinary 50,000 km tour through more than 30 countries in Europe to present an interactive exhibition on the latest digital solutions, Generation 5 products and much more.

The interior of the show trailer is characterized by a modern and elegant architecture in which the solutions of Continental AG take centre stage. Artistically staged, the heart of the company can already be seen at first glance through the doors - the tyre. In addition to the real tires in the exhibition, this is a 3D print.

The focus is not only on tires, but also on digital solutions and consulting; after all, Continental also supports its customers in the emerging trends of the future, such as the regulation of CO2 emissions.

Over the entire length of the show trailer, visitors encounter interactive stations that present solutions from Continental AG. The Journey begins with an immersive welcome film presented in an unusual corner scenario on a square digital surface consisting of two vertically aligned 86-inch monitors. One of the monitors hangs on a rail and is taken to all stations by a presenter. This shift screen enables a multi-layered experience that combines the wall, digital and hands-on levels into one unforgettable journey.

In addition to navigation by touch, content is automatically displayed or called up by exhibits depending on the position of the Shift Screen. All data can be maintained via the visionate CXM system.

GROHE X is a hybrid brand experience of Grohe AG and consists of the digital Brand Experience Hub, the GROHE X Brand & Communication Experience Center in Hemer and three GROHE X Motion Trucks.

We equipped these road-show trucks with the latest technologies, to reach customers all over Europe. The GROHE product world can be experienced immersively through augmented and virtual reality apps. The trucks can also be used as a mobile film and streaming studio for keynotes, live talks or product presentations. For this purpose, the side wings of the four-meter LED wall are folded in to form a three-sided stage. The presentations are controlled via the Show Control of the CXM system.

The technical highlight of the Experience is the SPA VR App, which presents the GROHE SPA line in a bathroom vignette. Using the Oculus Quest 2, visitors can experience the products in all color variations with matching bathroom design. Due to the exact placement of the VR with the bathroom furniture, the products can be experienced haptically at the same time. 

Some of the stations from the truck have also been set up in the Grohe Design Center in Hemer.

XILICA creates collaboration and communication products since 2002. Unlike their competitors, XILICA's products are scalable to any project-size, simple to use and easy to deploy.

At ISE BARCELONA 2022, we were announced to create a fresh overarching exhibition-design for upcoming events. The design had to display a spectrum between simplicity and variety in details, as being approchable and straightforward at the same time. Each product was explained by related animations. The brand-wall showed reference-projects on three 55“-Displays, to explain how XILICA-products helped to spare on hardware but also on planning, training and maintenance to have a positive impact on budgets for XILICA's clients.

The DHL Innovation Centers serve as stimulating engagement platforms where customers can experience the future of logistics and find solutions for their industry challenges.

The new centerpiece of the visitor journey is now dedicated to artificial intelligence, which will have a major stake in the future of logistics. We created a Centerpiece-App for iPads which allows moderators to guide visitor groups through chapters of explanation-movies, surveys, and demonstration sets while being able to stop at any time for upcoming conversations. As a spyglass into the future, we installed a motor-driven circular projection screen that moves to a 45° angle at the beginning of the journey. An art gallery gets scanned by an LED installation to reveal if the original artist was artificial or human. A scoreboard explains the pros and cons of AI (Artificial Intelligence) compared to human resources and a final movie closes the theme emotionally. All movie content and Ventuz animations have been developed by visionate.

Our Show Control links into the existing CMS of the Innovation Center and is able to steer the angle of the projection screen, the LED-scan-effect, sound, and all movie contents.

Henkel's Beauty Care Center offers space for interactive experiments and innovations on the topic of beauty and care. Sustainability projects around the world and product innovations are presented at individual exhibits. In addition to projection mapping, tracking technology and smart mirrors, the movable, transparent OLED display is a technical highlight. The position of the screen is detected by laser measurement and used to display position-dependent content.

Via the visionate CXM (Customer Experience Management System), the customer can edit app content independently and control all devices in the center via an iPad.

Making the future of electronics more accessible – that is the objective of Sonepar.

As one of the leading distributors of electronic goods, Sonepar is on the road through Europe with the road show truck “Innovation-Lab”. This is where we convey the industry´s vision of the future for electricians and retailers.

As an introduction a film informs about mega trends and guides into the Interaction Area. The topics are filtered by the profile of each visitor and can be saved onto a RFID card for use online at home. Interactive workstations introduce topics such as “Smart Home“ and “Industry 4.0“ in a playful kind of way. In real time it is displayed what percentage of the relevant content each individual user has already captured.

Augmented reality scenarios can be visited through HoloLens glasses to get an impression of how maintenance services will work in the future. In the end of the journey, visitors give their feedback about their experience via a face emotion recognition app by simply looking into the camera.

In cooperation with Jeti Animations visionate developed a new show software for Lotterie BINGO! – Die Umweltlotterie von LOTTO Niedersachsen. The on-screen graphics are now 3D-rendered in real-time using the VENTUZ engine. An easy-to-use user interface allows the operator to create and control a show and the winning number matrix is automatically imported into the new software.

Tune in: every Sunday, live at 5 p.m. on NDR television.

Buzz and win! For Toto-Lotto Niedersachsen GmbH we created a new studio-game for the Lotterie BINGO! – Die Umweltlotterie, which is broadcasted on public television every Sunday. As for the current spring-theme, bees have been chosen as protagonists. After the candidate hits the studio-buzzer, the flies start to fly and sit down on one of the potential wins. Our Ventuz-Application operates in real-time and alleviates processes as it makes preparatory work unnecessary.

Workout with the best trainers of the world? Cyberobics makes it possible. At Alexanderplatz in Berlin, an interactive brand-space has been created to present the new "Rainer Schaller-Group"-brands temporarily. Especially for this purpose, workouts were shot at the most beautiful places in the world such as the Grand Canyon or New York's Roof-Tops. They are played on a 22m wide, high-resolution LED-Wall. 8.7 million pixels and a concave layout make sure the visitor gets an immersive experience. An eight meter high LED-Wall greets at the entrance to lead up to the first floor. A Display-cladded lift brings the visitor up to the first floor and attunes him to the "world of cyberobics".

visionate was involved from the beginning of the concept-phase up to the final media-integration.

Today, the next brand "The REED" is already established at the brand-space.

Purity as an experience. Since 2015 the Global-Experience-Center in Dusseldorf is growing as a B2B-meeting place for international retail-customers. Here Henkel stages its latest innovations in the area of Laundry & Home Care. With installations such as the 270°-cinema or the smart-shelf, we convey expert knowledge about themes such as consumer-insights, product-research, sustainability or shopper-marketing. With twelve further workstations of the highest technical and staging level, the customer journey becomes a flawless experience with lots of possibilities to participate.

The center is continuously updated to ensure I keeps up with the latest product innovations.

Sustainable and (digitally) connected – In the newly refurnished headquarter of METRO Markets GmbH a modern space for meetings and events has been created through the symbiosis of sustainable interior design (Sven Urselmann) and digital media architecture (visionate). Sustainability and aesthetics go hand in hand in the interior. For example, acoustic backs are made from recycled PET bottles. Thanks to new and flexible technologies, the space can be used for hybrid and purely local events and allows the combination of live and digital events. An optional booking system makes scheduling with participants a breeze.

Finding a parking-space or organizing car-sharing with just one click? The new smart offers multiple services, which are driven only by a smart phone application. To demonstrate this new "service-world" all about the electric car, visionate created an interactive installation including a demo application, which went on international tour.

Our concept aimed at enabling the visitor to use the "ready to" app one-to-one on a smart-phone. When put down on an object recognition display, explanations about how to use it are displayed around the phone. Simultaneously, the LED wall into which the smart was fitted played animated films to demonstrate directly on the car how the selected service works.

The interactive Exibit was also exhibited slightly adapted at the IAA.

The "ready to" exhibit was built into a container to travel with the Formula E Roadshow to various capital cities such as Paris, Vienna, Rome....

Smart "Ready-to" Demo App

From the Elbphilharmony in Hamburg to the World Trade Center in Manhattan – the most ambitioned glass fassades are made in Lauenförde. AGC-Interpane is one of the biggest glass-distributors and surface refiners in europe. For their annual presence at the BAU in Munich and glasstec in Dusseldorf, we created a double-storey exhibition concept that has been growing with us since 2015.

The innovative fassade glasses are the highlight and displayed on a six meter high LED-Wall to show international references. A 13 meter long glass catwalk with integrated LEDs leads right through the middle of the stand and was realized with “glasiLED” - one of the numerous Interpane products that were used. Interactive exhibits like sensory recognizable glas-samples or architectural models with augmented reality features bring clarity into expert-talks.

A timetravel from the year 1350 till today; the oldest building of Hanover comes alive.

Together with the historians of the Historic Museum of Hanover, we defined 12 events from the past of the “Beguine Tower to tell its moving history.

Those milestones are the core of our installation and are reachable by sliding a handpiece on a track, which serves as a timeline. An integrated, hidden mechatronic turns a 1:32-scale-tower-model whenever the hand-piece is shifted. Seamless screens show a stylized 360° 3D surrounding. This environment is changing accordingly to each time-spot and illustrates how the city evolved over time. Each milestone is accompanied by image and text information.

The installation was created under strict monument preservation orders and finds place in the basement of the tower itself. It is available to small visitor groups on a temporarily basis.

Logic and magic, those two priciples are the basis for every Sennheiser project. With a floating outer shell the 300 sqm big stand on the ISE in Amsterdam attracts attention from afar. Here is where Sennheiser presents their latest innovations from the “Education” and “Business-Communications”- devision. The six meter high portal divides the space into the two main areas “Education” and “Business”.

Using headphones and a corresponding app, visitors could test the sound quality, which Sennheiser ensures even in the furthest corner of an auditorium.

The business communication took place in a demo meeting room with a long, horizontal window. Headphones allowed visitors to connect to the meeting and hear the quality of the new ceiling-mic. A spacious bar and lounge kept retailers engaged.

Racecourses, parks and residential complexes – the large-scale project “district one” is the modern vision of the royal family of Dubai.

visionate was allowed to create the exhibition stand for meydan at cityscape - the leading real estate exhibition.

A big LED gate with gesture-controlled videos, symbolized the city´s step into the future. A big architectural model was combined with shiftable touch-displays to open up a new information layer. A floor-plan application showed specifically wheather an appartementhad been sold or was still available. A “time-linetable”, supported by numerous legs, was leading through the brand's history.

Can sounds be visible? At the high-tech exhibition CES in Las Vegas - definitely. Here Sennheiser introduced its 3D augmented audio experience and joint-venture with Magic Leap. A space was created in which visitors could create and reproduce virtually visible sounds in such a way that their origin became audible via the 3D sound experience.

To attune the queuing visitors, visionate created a huge LED wall with fabric covering the front on which a monochrome video teaser was played to explain what was happening inside.

A social media terminal captured visitors during manipulating virtual sound-objects via gesture control and made those video snippets available for several social media channels.

Which kind of concrete is necessary to make my basement frost resisting? To alleviate the planning processes for architects and engineers, we incorporated the extensive HOLCIM-component catalogue into a mobile application. Specific characteristics of conctrete products can be used to identify the suitable solution. Users can also save their favorite search results. Holcim contact persons are always just a click away for queries, price and product information.

The complex content structure and logic of the app has been concepted and programmed by visionate.

Along international tire test tracks, Continental sends a mobile hybrid-space on tour.

From desert-hot tracks like the Spanish Ascari - to 40 degree minus in Finland – the hybrid space offers Continental presentation possibilities like keynotes on a small stage or simple product-movies on the 3x3 seamless-display-wall.

The challenge was to install the hardware maintenance free even though it goes on long travels with high temperature differences.

As extention to the hybrid-space, we developed a mobile exhibit gallery in the Continental Campus Hanover. It can be varied according to different visitor groups. The exhibits playfully illustrate the characteristics of different tire-material-mixes. In the “tire-walk” you can listen to the sounds of various tires on several subgrades and at the “tire-material-mixer” you learn which components give a tire more grip for winter months.